æè¡ å èªã¿æ¹
æè¡ å èªã¿æ¹ 亀æžåãåäžãããããã«ã¯ã人ã®å¿ãèªãããšãéèŠã§ããããã«ã¯ãããã£ãŒã©ã³ã²ãŒãžã声ã®æããããããã³å šäœçãªæ 床ã«æ³šæããããšãå«ãŸããŸããããã«ãå šäœãšããŠç¶æ³ãèªã¿ãçžæã®ç®çãäœã§ããããå€æããããã«ããŠãã ããããã®æ å ±ã䜿çšãããšã亀æžã«å¯Ÿããç¬èªã®ã¢ãããŒããããé©åã«èª¿æŽã§ããŸãã 亀æžåãèªã¿åãã«ã¯ããŸãäºæµè²¿æã®æŠå¿µãç解ããå¿ èŠããããŸããäºæµè²¿æãšã¯ã2 ã€ä»¥äžã®åœã®éã§ã貿æéå£ãåŒãäžããŠè²¿æãæ¡å€§ããããšãç®çãšããåå®ã§ãã亀æžåãšã¯ãããåœãä»ã®åœã«æ¿çãå€æŽãããŠãæåã®åœã®äº€ææ¡ä»¶ãæ¹åããããšãã§ããçšåºŠã§ãã亀æžåãèªã¿åãã«ã¯ããŸããé¢ä¿ãã 2 ãåœéã®çžäºè²¿æåå®ãç¹å®ãã次ã«ãååœããã®åå®ããã©ãã ãã®å©çãŸãã¯æ倱ã被ãããè©äŸ¡ããå¿ èŠããããŸãã è²·ãæã®äº€æžåã¯ã©ã®ããã«å€æããŸãã? ãã€ã€ãŒã®åã決å®ããããã€ãã®éèŠãªèŠå ããããŸãã ã»å£²ãæã®æ°ã«å¯Ÿããè²·ãæã®æ° – è²·ãæãå¥ã®å£²ãæã®è£œåã«åãæ¿ããèœå -ãã販売è ã®è£œåããå¥ã®è²©å£²è ã®è£œåã«åãæ¿ããè²»çš äº€æžåãšã¯ãããåœäºè ãå¥ã®åœäºè ã«åœ±é¿ãäžããèœåã§ãã亀æžåã®é«ãåœäºè ã¯ãèªåãã¡ã®ç¶æ³ãå©çšããŠä»ã®äººãšããæãŸããååŒãè¡ãããšãã§ãããããããã¯äº€æžã«ãããéèŠãªãããã¯ã§ãã 亀æžåã«å¯äžããèŠå ã¯ããã€ããããŸããããšãã°ãçžæãæããã®ãæäŸããèœåãç¶æ³ãããããç解ããèœåã亀æžã§ã®ç«å Žã匷åããèœåãªã©ã§ãã 匷ã亀æžåãæã£ãŠãããã©ããããè¯ãååŒãšæªãååŒã®åããç®ã«ãªãããšããããŸãããããã亀æžã§å¯èœãªéãæé«ã®çµæãåŸãããã«ãæŠå¿µãšãããæå©ã«å©çšããæ¹æ³ãç解ããããšãéèŠã§ãã ãµãã©ã€ã€ãŒã®è£œåãé«åºŠã«å·®å¥åãããŠããå Žåããµãã©ã€ã€ãŒã®äº€æžåã¯é«ããªããŸããè²·ãæãäŸ¡æ Œã«ææã§ãªãã補åã«é¢ããŠæè²ãåããŠããªãå Žåããµãã©ã€ã€ãŒã®åã¯åŒ·ã. äŸçµŠæ¥è ã®äº€æžåã¯ãè²·ãæã«å¯ŸããäŸçµŠæ¥è ã®æ°ãç¹å®ã®è²·ãæã«å¯ŸããäŸçµŠæ¥è ã®å£²äžé«ã®äŸå床ãäŸçµŠæ¥è ã®åãæ¿ãã³ã¹ããå³æè³Œå ¥ã§ããäŸçµŠæ¥è ã®å¯çšæ§ãããã³ååŒã®å¯èœæ§ãªã©ãå€ãã®èŠå ã«ãã£ãŠæ±ºå®ãããŸãã è²·ãæã®äº€æžåãäœããšã¯ã©ãããæå³ã§ãã? ãã€ã€ãŒã®æ°ãå€ãå Žåããã€ã€ãŒã®äº€æžåã¯äœãã補åããµãŒãã¹ã«å¯ŸããéèŠãé«ãããšãæå³ããŸããååã«é¢ããæ å ±ãžã®ã¢ã¯ã»ã¹ã®æ¬ åŠã¯ãååã«é¢ããç¥èã亀æžéèŠã®ãã³ãšããŠäœ¿çšãããããããã€ã€ãŒã®äº€æžåã匱ããå¯èœæ§ããããŸãã ãã€ã€ãŒãé »ç¹ã«è³Œå ¥ããªãå Žåãå°éã§è³Œå ¥ããå ŽåããŸãã¯ãã©ã³ããåãæ¿ããããã«é«ãã³ã¹ãã«çŽé¢ããŠããå Žåã圌ãã¯éåžžã亀æžåã匱ã.ããã¯ã顧客ã®ããšãã顧客ã®ç掻ã«ãããããžãã¹ã®éèŠæ§ã«ã€ããŠèããéã«èæ ®ãã¹ãããšã§ãã顧客ãé »ç¹ã«ããŸãã¯å€§éã«è³Œå ¥ããå¯èœæ§ãé«ããªãããŸãã¯ãã©ã³ããåãæ¿ããããã®äœã³ã¹ãã«çŽé¢ããå¯èœæ§ãé«ãç¶æ³ãäœãåºãããšãã§ããã°ã亀æžãæå©ã«é²ããããšãã§ããŸãã é«ã亀æžåã®äŸã¯äœã§ãã?ãã€ã€ãŒã®ïŒ ãšã¢ã©ã€ã³æ¥çã®ãã€ã€ãŒã®äº€æžåã¯é«ãã顧客ã¯ãã¹ã«ã€ã¹ãã£ããŒããšã¯ã¹ããã£ã¢ãªã©ã®å€ãã®ãªã³ã©ã€ã³äŸ¡æ Œæ¯èŒãµã€ããéããŠãããŸããŸãªèªç©ºäŒç€Ÿã®äŸ¡æ Œããã°ãã確èªã§ããŸããããã«ãããã»ã¹ã«é¢é£ããåãæ¿ãã³ã¹ãã¯ãããŸããã è€å亀æžã¯ã亀æžã«ã€ããŠèãããšãã«ã»ãšãã©ã®äººãèãããã®ã§ããããã¯ãåæ¹ã«åãå ¥ããããåæãæ¢ãããšã§ããããã¯ãåæã«éããããã«åæ¹ãäœããé²ãã§æŸæ£ããå¿ èŠããããããæãåçŽã§ãããæãé£ããã¿ã€ãã®äº€æžã§ããããŸãã è²æ©äº€æžãšã¯ãäžæ¹ïŒéåžžã¯éçšäž»ïŒãä»æ¹ïŒéåžžã¯çµåïŒã«è²æ©ãæ±ããŠããå Žåã§ããããã¯è€åçãªäº€æžããã»ã¹ã®äžéšã§ããå¯èœæ§ããããŸãããåç¬ã§çºçããå¯èœæ§ããããŸããè²æ©ã¯ãè³éã«ãããçŠå©åçã®åæžããŸãã¯å°±æ¥èŠåã®å€æŽã®åœ¢ããšãããšãã§ããŸãã åé 亀æžã¯ãåæ¹ãäžå®ã®ãã€ãåå²ããããšãããšãã§ããããã¯ã絊äžãšçŠå©åçã«é¢ãã亀æžã§äžè¬çã§ãããåæ¹ãå šäœã®ãã€ã®å¯èœãªæ倧ã®ã·ã§ã¢ãåŸãããšããŠããŸãã çµ±å亀æžãšã¯ãåæ¹ãæ¢åã®ãã®ãåå²ããã®ã§ã¯ãªããæ°ãããã®ãäœãããšãããšãã§ããããã¯ãåœäºè ãæ°ããå¥çŽãäœæããããšããŠããå ŽåããŸãã¯åé¡ã解決ããããã®æ°ããæ¹æ³ãèãåºãããšããŠããå Žåã«çºçããå¯èœæ§ããããŸã. çç£æ§äº€æžã¯ãåœäºè ãçç£æ§ãšå¹çãæ¹åããæ¹æ³ã«çŠç¹ãåœãŠããšãã§ãã ããŸããŸãªã¿ã€ãã®äº€æžåãšã¯ ã»ãšãã©ã®äººã¯ã亀æžåã® 6 ã€ã®äž»ãªæºãèªèããŠããŸã: å°é家ãæ瀺察象ãå°äœãåšå§ãå ±é ¬ã圱é¿åã§ãã å°éæ§: ãã®åã®æºã¯ãçžæãæã£ãŠããªãå°éçãªç¥èãã¹ãã«ãæã£ãŠããããšã§ããçžæãå¿ èŠãšããŠããæ å ±ãå°éç¥èãæã£ãŠããã°ã亀æžã«ãããŠæå©ãªç«å Žã«ç«ã€ããšãã§ããŸããããšãã°ã家ã売ãå Žåãäžåç£æ¥è ã®æ¹ãããã§ãªãå Žåããã亀æžåãé«ããªããŸãã æ瀺åïŒããã¯ãçžæãã奜ãããå°æ¬ãããŠããããšã«ç±æ¥ããŸããçžæãããªããå人ãšããŠããŸãã¯å°æ¬ãã人ç©ãšããŠèŠãŠããå Žåã圌ãã¯ããªãã®èŠæ±ã«åæããå¯èœæ§ãé«ããªããŸã. å°äœã®åïŒããã¯ãçµç¹å ã§ã®æ£åŒãªå°äœã«ãã£ãŠåŸãããåãæããŸããããªããäžåžã§ããã°ãåŸæ¥å¡ãããå°äœã®åãæã£ãŠããŸãã 匷å¶å: ãã®åã¯ãçžæãããªãã®èŠæ±ã«åæããªãå Žåãçžæã眰ããèœåããçããŸããããšãã°ãããªãã家䞻ã§ãããã³ãã家è³ãæã£ãŠããªãå Žåãç«ã¡éãããããšãã§ããŸãã å ±é ¬å: ãã®åã®æºã¯ãçžæãæããã®ãäžããèœåããæ¥ãŸããããšãã°ã 匷åãªãµãã©ã€ã€ãŒã®ååšã¯ãæ¥çå ã®äŒæ¥ãç²åŸã§ããæœåšçãªå©çãå€§å¹ ã«æžããå¯èœæ§ããããŸããäŸ¡æ ŒãäžããããååããµãŒãã¹ã®å質ãäœäžãããããããšè è¿«ããããšã§äŸçµŠæ¥è ã競äºãæ¿åããããšãäŒæ¥ã®ã³ã¹ããæŒãäžããããäŒæ¥ã¯ãããã®ã³ã¹ãã®äžæãèªç€Ÿã®äŸ¡æ Œæ±ºå®åã§ååããããšã¯ã§ããŸãããããã¯ãç¹ã«äŒæ¥ã®å©ççãèãæ¥çã§ã¯ãåçæ§ã«æ·±å»ãªæªåœ±é¿ãäžããå¯èœæ§ããããŸãã ãªããµãã©ã€ã€ãŒã¯é«ã亀æžåãæã£ãŠããã®ã§ãããã? ãã®å Žåããµãã©ã€ã€ãŒã¯æ°ãå°ãªããç¬èªã®è£œåãæäŸããŠããããããã倧ããªåãæã£ãŠããŸãã圌ãã販売ããŠãããã®ã«ä»£ããè¯ããã®ã¯ãªãã®ã§ã顧客ã¯åœŒãããè²·ãç¶ããªããã°ãªããŸãã.ãŸãããµãã©ã€ã€ãŒãåãæ¿ããã®ã¯ç°¡åã§ã¯ãªãããã顧客ããµãŒãã¹ã«äžæºãæã£ãŠããŠããè¡ãè©°ãŸãããšã«ãªããŸãã ããžãã¹ã®åçŽçµ±åã®æ©äŒãæ¢ãããšã§ãè²·ãæã®äº€æžåãäžããããšãã§ããŸããããšãã°ãNike ã¯å°å£²åºãæ¶è²»è ãžã®çŽæ¥è²©å£²æŠç¥ãšããŠå°å ¥ããèªå¯ãåããå°å£²æ¥è ãæµéæ¥è ãåžå£²æ¥è ããµãã©ã€ ãã§ãŒã³ããè¿åã§ããããã«ããŸãããããã«ãããNike ã¯èªç€Ÿè£œåãããã³ã³ãããŒã«ã§ããããã«ãªã£ãã ãã§ãªããããé«ãå©ççã§è²©å£²ã§ããããã«ãªããŸããã 亀æžåã®äŸ è²·ãæã®äº€æžåã¯ãäžåç£åžå Žã«ãããŠéåžžã«éèŠãªèŠçŽ ã§ãã顧客ãæè³å®¶ã¯ãããŒãºã欲æ±ã«å¿ããŠãäŸ¡æ Œãäžäžãããåãæã£ãŠããŸãããã€ã€ãŒã®äº€æžåã«ããããŠã§ããµã€ãããããŒã«ãŒéã§äŸ¡æ Œãæ¯èŒããæ©äŒãåŸãããŸãã 1 ã€ã®äŸ¡æ Œã«èªåèªèº«ãå¶éããå¿ èŠã¯ãããŸãããããã¯ãå¯èœãªéãæé«ã®ååŒãåŸãããã«äœ¿çšã§ããéåžžã«åŒ·åãªããŒã«ã§ãã è²·ãæã®äº€æžåã¯ã次ã®å Žåã«äœããšèŠãªãããŸããã¹ã€ããã³ã° ã³ã¹ããé«ããåŸæ¹çµ±åã¯éæã§ããŸããã代æ¿åã¯ãããŸããã […]
æè¡ å èªã¿æ¹ Read More »